Rough Rubber does a great job of defining and separating layers and ends, whilst holding them at all kinds of angles with just a quick rough up by hand. This is literally a 5 minute style. I rubbed the product between my hands, scrunched at the roots for volume (and you get a lot of it!), lightly rubbed the ends with the residue on my palms to separate them and voila! One messed up look that HOLDS. I didn't fix it with hairspray and this cool angular shape stayed with me for a good hour. Not only does it hold but it feels light and isn't greasy, which is a bonus when rough is the look you are going for. Rough does not look good with shine!